One of the biggest hurdles for startups in Africa's challenging economic landscape is access to venture capital funding. According to the Big Deal Data Report, African tech startups raised only $780 million in H1 2024, reflecting a 31% decline from the previous half and a staggering 57% drop from H1 2023. This marks the lowest funding level since H2 2020, signalling a significant downturn in investment within Africa's startup ecosystem.

Recognizing this pressing issue, ADBN-Market TV reached out to our Managing Partner/CEO – Mr. Festus BELLO to share expert insights on how Nigerian startups can successfully attract funding for their businesses and products.

In an exclusive interview aired on DSTV Channel 258, the discussion explored key strategies that entrepreneurs must adopt to secure investment in today's competitive market. The session highlighted the critical "Must Do," "Should Not Do," and "Could Do " approaches that can help startups stay afloat, enhance their product-market fit, and drive long-term sustainability and profitability.

As the startup funding landscape evolves, equipping entrepreneurs with the right knowledge and strategies remains crucial.

Watch Full Video - https://www.youtube.com/watch?v=HKbSMvNSQIk